Mondelez India, the makers of Cadbury chocolates have launched Bournvita cookies after the huge success of Oreo cookies. Labeled as the morning cookie, the Bournvita cookies have the taste of their malted beverage Bournvita mixed with essential vitamins and nutrients making it a morning breakfast snack.
Says, Chella Pandyan, associate director, Mondelez India “Mornings are the biggest biscuit occasion in India. That is where we are anchoring our product”. The cookies priced at Rs 10 and Rs 25 will be available in all retail markets in India from the month of May. Additionally, the makers have planned a pre-launch via the e-commerce website SnapDeal.