Facebook, the Menlo Park headquartered social network company just announced a new feature. The recent trend in the internet has been the Video with Facebook kick started with Facebook Live. Now they have come up with a video feature named “Watch”. This feature is similar to that of Netflix and YouTube, we can simply search for videos as we do in the popular video platform YouTube.
YOUTUBE AND NETFLIX
Popular technology blogs mentioning this as a direct competition towards YouTube and Netflix. YouTube undoubtedly the best free video search engine platform that is available out there on the Internet. Of course, it could be a monopoly in the game, it is going to be quite thrilling to see the impact Facebook “Watch” will make. The feature has not yet been rolled out to every region in the world. Initially US users will get the privilege to lay their hands on this feature.
AD REVENUE FOR CREATORS
Adding to the above detail, Facebook watch is not just going to be filled with Cat videos and memes rather we can find useful content in place. We can create video content on every legal topic and upload them on to Facebook. Unofficially, it has been mentioned that video creators will get 55% ad revenue to the video they have created.
GAME CHANGER PUNCH
If at all the ad revenue is part then it is going to be a serious competition towards the Google AdSense. Google has been slightly under the pump as they have recently fired a software engineer for diversity comments. Needless to mention that nearly 75% or even more of Google revenue is coming from Google Advertising technology only. So, this could be the right time for Facebook to hit out big on the video market.
This is certainly considered to be a game changer because digital marketers are so cramped up with Google AdWords for Search Engine Marketing (SEM) purposes. Now by having a potential competitor in place Google have to serve things at a cheaper rate and provide more attractive offers or freebies to keep hold of the existing customer without letting them jump towards toward the competitor.