SEO vs SMM vs SEM – Which is better for your business to capture leads

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Digital Marketing

SEO
Search Engine Optimization or SEO refers to the process of improving the position of a website appears in the organic search engine results pages such as Google and Bing.  This process is mainly done because the website that appears at top positions in the search results will get more traffic to their pages compared to lower order websites. To perform this is not an easy task, there are many factors that are needed to be taken into consideration as part of the strategy. This is not a do once and done the process, this is an ever-going process to make your site visible at top list. According to Google’s research, 90% of internet users use search to find local businesses. So, it is important and much needed for your successful business. The major scope of SEO is to bring tour business to the public, to let people know about your existence. The better your SEO, the higher rates your customers reach your websites and find your products and services. SEO is beneficial for any business, either it is a small scale or large-scale business. There are many SEO companies out there such as digital marketing services in Chennai to get your job done.

SEM
Search engine marketing or SEM is an expensive way of digital marketing. You pay to search engines to list your website for a specific keyword. The main SEM providers are Google AdWords and Bing Ads. When people search for a keyword, the search engine will display your ad to them. You only pay when your ad gets clicked. SEM is kind of tricky process, you must know about the keywords well before u pay for it. If you put money for a wrong keyword, you will end up with negative results and lose money. A wise SEM could lead to unique lead generation.

SMM
Social Media Marketing or SMM is the process of marketing a business or product and services in social media platform such as Facebook, Twitter, etc. to reach out a large volume of people. In today’s digital worlds, SMM is gaining high popularity to promote a business as it is cost effective and efficient. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing. We all know that people like to spend a lot of time on Facebook and Twitter, to know information about anything over there, knowing that it is a better idea to promote business on these platforms. Social media is a place of different types of people with different background and behaviours. With different people come different needs and different ways of thinking. To do a right SMM, it all requires is a creative skill set, to make interesting contents to attract people.  When people find the creative and interesting post, they tend to click it and see, which brings more traffic to your website, which further turns into a lead. SMM helps to build brand awareness, you can showcase your new launch product or services via post updates, events and games. SMM could also bring impact to organic search results, when people share posts with their friends and relatives, domain authority get improved in search results.

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