The social media app Snapchat has struck deal with Comcast NBC to stream highlights of the 2016 Rio Olympics. This is the first time NBC will share the videos of Olympics to outside media. A dedicated channel will be created by Snapchat to stream Olympic videos, whereas BuzzFeed will create another channel on the app to show behind-the scenes videos and short clips for a duration of two weeks.
With younger generation glued more to smartphones and tablets than to the television, the NBC feels the tie-up with Snapchat would be an opportunity for the younger generation to know and develop an interest and passion towards the mega-sporting event while it would be beneficial for the broadcaster in terms of reaching a large group of young audience.
The viewership involves only the U.S area as Comcast has acquired rights for broadcasting only in U.S. The broadcasting company has paid $ 1.23 billion for telecasting the event. The deal doesn’t require Snapchat to pay for the video content but the revenue generated by the app from ads featured along with the content will be split among the two with Comcast having a bigger share.