Not many phone manufacturers have come up with bold and radical marketing statements like that in the recent past. So what does the new Galaxy S3 has to offer apart from innards that would put many netbooks to shame?
In the world of phones competing in the multi-core CPU and powerful GPU race, battery life becomes a major issue and this is where the S3 steps up and takes the game to a new level with its Smart Stay feature. Samsung say the phone tracks your eye movements and reduces the screen brightness while you are looking away from the screen. A marketing gimmick? I’m afraid not and to my surprise it works!!… The results are staggering as the S3 manages to get through a day even as the 4.8-inch HD screen and 1.4 GHz quad core processor compete to milk the 2100 mAh battery. The question is why make it complex and while one can fit in a bigger capacity battery like Moto did on the Droid Razr Maxx.
Smart Alert on the other hand is of less use and all show with the phone vibrating if you have notifications when you pick it. I wonder why bother putting money into a feature while the standard notification light does the same job effectively; some geeks would disagree though. The S Voice tries to give you a Siri-like experience but falls short; and quite badly at that. The Social tags and the direct call are mere software tweaks to make life simpler. The S Beam is nothing other than a ‘S’ name to the NFC feature of the phone.
So, is it worth the price? Leaving the ‘S’ features aside we do get the gorgeous display, the thin form factor, serious computing power and oodles of memory (up to 64 GB internal and a microSD slot that supports 64GB!). So the core android experience is stunning in one word. Gaming is seamless and visually pleasing with the reliable and powerful Mali-400MP still running the show. Browsing is good but a third party browser would make more justice to the hardware. But when it comes to a buying decision it is a personal choice with both the Xperia Ion and HTC OneX offering better camera option. The real deal-breaker might be that the competition eludes a more premium feel in both looks and construction; but then it up to personal preferences.
To sum it up, the S3 is one among the most powerful, if not the most powerful Android ICS device you can buy now with Samsung having tried a bit too much to make it feel special. They do work in a sense but it was best when kept simple as in the Galaxy S2.