Make all of your large format brochures into keepers! Encourage your readers to select them up again, ask them, and pass them along to others who have an interest in your products and services. Brochures will make an impact if they exhibit your company’s voice behind every page of content. An easy way to make this happen is with a presentation size that meets your needs.
Thinking outside of the standard 8.5 x 11 brochure gives you more space to fit graphics, contact information, and product or service descriptions. Large brochure sizes give you the flexibility to improve your marketing piece. Choose from our 11 x 17, 11 x 25.375, and 11 x 33.75 print brochures with multiple folding and finishing options to fit your printing needs.
4 design tips for large brochures
With more space to design, there are more things to keep in mind. Using a large brochure means more options and a bigger impact, but use it wisely for optimal results. Planning and organization will help to best utilize the added space. Here are some tips to stay in mind as you’re planning and designing your large format brochures.
- When planning out your brochure design, keep your customer, client, or vendor in mind. You’ll want to understand what they truly care about seeing from you. Avoid content that is overused, irrelevant or just fluff. Give your readers content that solves their problems and answers common questions.
- Don’t use stock photos if you can help it. People want to see the real people and action behind those company doors! Show some authenticity and let your customers know what really happens day to day in your business. This transparency will increase trust in your company.
- Use benefit-oriented headlines that capture and hold the attention of your audience. Then, in your copy below, use bullet points to specialize in key features of your products or services that inform even the foremost time-pressed reader. This allows you to regulate what someone will see if they only scan the brochure.
- A strong call to action is vital. Make it clear to readers what they ought to do after reading your brochure. Should they call your customer service department for an estimate? Should they visit your website? Do you want them to use a discount code before it expires? If you don’t tell them what to do next, there’s a possibility they’ll find someone else who will tell them. Give them all the necessary contact information and exact instructions to get them closer to making a purchase.
Print large brochures easily with Safireprint
Safireprint is committed every day to help your business stand out from the crowd and gain a competitive edge in the marketplace using our high-quality large brochure printing and many other printing services in Sivakasi. Our customer service representatives are here to answer any questions about your queries. We are happy to help you to make your business a successful one!