Benefits of Digital Marketing Over Traditional Marketing – Business Trends
Each and every business entrepreneur will have unique goals in their mind, but everyone tries to reach more customer and engage them to buy their products. In this case, many businesses struggle with deciding which method of marketing will give me most bang of the buck? No surprise that the marketplace has become increasingly digital as more advanced technology continues to evolve and it is pretty obvious that the digital marketing services have an edge over traditional marketing.
Are the strategies adopted by digital marketing techniques really sounds positive results? Yes, any business, especially startups and new businesses will find themselves missing out if they neglect digital marketing avenue. Here are the reasons your business needs to take advantage of the digital marketing.
Cost-Effective Way to Market Your Business
When goes with the traditional marketing, it’s very difficult for small business to compete with larger business for ad space. However, by using the digital marketing tactics small businesses can get more for their market spend in less amount.
Consider a small business can expose over 1000 people to its product or services for less than $3 using social media. You can do the same exposure through direct mail, which costs about $57 and through television ads costs about $28. The traditional marketing tactics often range from numerous costs, but the only cost to digital marketing is time. Yes, SEO, content marketing, social media engagement take time to work their magic. But, there are some digital marketing tactics like pay-per-click, social media advertising can produce a quicker result.
Track Success of Your Business
Measuring your business success is a key factor for improving your ROI. At this point, it can be difficult to track the success in the traditional marketing campaigns like radio ads or mailer. On the other hand, every digital marketing tactic you use is measurable and you can predict which technique is working and which are not.
For instance, you’ve decided to create a social media marketing campaign for a new product over a two-week period. With social media analytics, you can see which posts were most popular with your target audience and which drove the most conversion. By this analysis, you can easily guess what’s working and what isn’t. So that, you can reduce unnecessary expenses and focus your efforts on the strategies that are most likely to improve your ROI.
Everything Goes Viral
By placing an ad in flyer or leaflet, is it gets passed around instantly by your customers and prospects? No, your products don’t speak around the world by using traditional marketing tactics. It’s very opposite in the digital marketing. Yes, using social media share buttons, your website ranking enables your message to be shared incredibly quickly.
For instance, if the Facebook user has 190 friends in which an average of 12% users sees their posts. So, your one message has actually been seen by 15 new prospects. And these 15 members likes and shares with their friends and the number goes on increasing. On the whole, we can even target both local and international audience depending upon your business needs.
How to take advantage of the Digital marketing? On the whole, you can see that there are many benefits of digital marketing, which will transform the way of your business and engage your target market. So, before jumping to create and distribute content or launching a digital ad campaign, it is advisable to approach the best digital marketing services in Chennai. Are you ready to jumpstart your digital marketing efforts?