Are you looking to get a certificate in digital marketing without spending thousands of dollars on tuition?
If so, this article is for you. It is curated to help people find the best online courses they can take for free and earn certificates in digital marketing.
We will be discussing some of the most popular courses and sharing tips and tricks on how to make your time spent more efficient and effective!
These are the ten best online marketing certification courses available to choose from, suitable for whatever you want to do in digital marketing.
Digital Marketing Certification by Google
Google, the Search Engine Giant, has added great value to digital marketing. Google offers free online courses related to digital marketing for beginners and experts alike.
The course covers from basics that are needed for a digital marketer to an advanced level. A beginner can very easily learn digital marketing terms and tools from the courses without any difficulty or confusion.
1. Digital Marketing Unlocked
Google Digital Marketing Unlocked is a free digital marketing certification course from Google, consisting of 26 topics and many sub-topics.
This course is designed for people who want to learn the fundamentals of digital marketing. After signing up, you will get access to all the courses they offer as well.
After watching videos, test your knowledge on each subtopic, then take an assessment quiz at the end to see how well you did.
Each Topic gives you a Badge that appears on your dashboard. You need to complete 26 topics to earn your Digital Unlocked Certificate.
You learn about business and digital marketing skills like creative thinking or how to start a company from scratch, email marketing, running online ads, search engine optimization. Available in both English and Hindi language.
Internet marketers can learn even more with Google’s Digital Marketing Unlocked course for free online.
2. Google Analytics
Google Analytics offers a free online course that will help you understand the analytics tool, how to use it, and analyze the data.
You learn how to create and set up an analytics account, analyze basic data, track campaigns, and much more.
When you start, it’s easy to get a basic understanding of the subject matter thanks to its beginner-level course, and then there are higher levels that can be achieved. You need to score 80% in order to earn their Google Analytics Course Certificate.
Google Analytics Academy comes with 6 Courses of Video Tutorials.
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started With Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
Google Analytics course has Demo Accounts for individuals, and it helps access real-time data and actual data. You can filter and dig deep into data about search ads from the Search Console. Using the Demo Account option, you could understand Google Analytics even better.
Google Analytics Community on Youtube has a lot of instructional videos uploaded for beginners.
3. Skillshop (Google AdWords)
Skillshop learning platform (formerly Academy for Ads) has online courses for developing your skills in marketing and digital systems. One of the features offered on our website is a way to learn at any level with flexible specialization, which means you can start wherever you’re most comfortable.
This free certification course teaches you how to create a Google Adwords account, including the many different formats like Search, Display, Video, and Mobile ads.
You can enroll, learn and get the below certificate for free in Skillshop from Google.
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads – Measurement Certification
- Google Ads Video Certification
- Shopping ads Certification
- Google Ads Apps Certification
4. Bing ads Training course
Although Google is the premier search engine that many people use, Bing gets the second most used search engine worldwide.
When we plan for SEO, we should consider other major search engines. Hence, Bing should also included in your PPC marketing because it will help you increase your search rankings in both Bing & Google.
There are many interesting Google Ads training course options, but the Bing ads training course stands out. Unlike other courses, this study guide focuses on specific strategies suited towards learners looking to build their own business.
They have a visual & text-based guide that helps you learn Bing Ads in detail. After going through it, you can attend the exam and earn a certification specific to Bing digital marketing.
Digital Marketing Certification by Social Media Platforms
Learning social media marketing is an important part of digital marketing. It should be on the top of your to-do list.
Most social media platforms have come out with free courses, including Facebook, Twitter, and Linkedin. As a digital strategist, you can get the education needed to use these platforms from scratch and implement them into your strategies after learning more about them.
Now let’s look into the social media platform-specific courses.
5. Facebook Blueprint
The Facebook Blueprint course is a series of video tutorials that helps you learn how to get the most out of Facebook. These courses are similar to Google Unlocked.
This course is about learning everything there is to know about Facebook and Instagram.
- Learn about Facebook, Instagram, and Messenger
- Start your marketing journey
- Prepare to bring your business online
- Establish your presence
- Attract an Audience
- Build relationship
- Improve your creative strategy
- Optimize your efforts
- Start your advertising journey
- Sell your products online
- Start advertising from your Page
- Engage your ads in Ads Manager
- Monetize your content
After you complete the videos in a course, you can see your certificate of completion on the dashboard.
6. Twitter Flight School
Twitter Flight School provides courses on Twitter advertising that range from introductory to in-depth information.
There are the three topics that are covered in the Flight School
- Twitter Ad Fundamentals
- Getting Started with Ads Manager
- Creating & Executing Video Campaigns
7. LinkedIn Learning
Lynda.com is now LinkedIn Learning. All the courses in Lynda are available in LinkedIn Learning.
They offer courses on marketing and other topics free of charge for those who sign up for LinkedIn Premium Subscription, or you can get a 1-month subscription trial. You can also share the Certification on LinkedIn directly.
Apart from the Search Engine & Social Media platform, you can also get certification in digital marketing from Hubspot & MOZ.
Certifications by Hubspot
HubSpot is an inbound sales and marketing company founded in 2006 that provides tools for social media marketing, content management, website analytics, landing pages, and search engine optimization.
The company recently created certificate programs in sales and marketing. These courses are taught by professionals who work with Salesforce, Shopify, HubSpot, Magento, and all top-tier brands that form the basis of most online businesses today.
By enrolling in these courses, you’ve got everything to gain. A person who is up-to-date with the latest techniques and trends will quickly find themselves growing their field.
Hubspot provides two Digital Marketing Certification Courses
8. Content Marketing Certificate
The Content Marketing course is about learning in-depth how to develop, promote and analyse content. Creating content marketing strategies helps to build your brand and helps in increase organics reach.
The base for this course is creating a content strategy. Also, the video tutorials make it easier to learn the skills taught in this course.
- Learn a content creation framework for producing effective content consistently
- Create and repurpose content that both humans and search engines will love
- Become a stronger, leaner, and more strategic content marketer
9. Email Marketing
Email marketing is an essential part of a modern digital marketing plan. It helps businesses to stay in touch with customers while providing sales growth opportunities.
They also offer free additional resources and a downloadable transcript which is a textual script of the video.
- Master the fundamentals of email marketing
- Apply what you learn with HubSpot’s free email marketing tool
- Invest in yourself and your career by learning one of the most in-demand skills in digital marketing
10. Beginners Guide to SEO By MOZ
Moz company founded in 2004; its mission is entirely focused on Search Engine Optimization. MOZ Beginners’ Guide to SEO provides an entry point for those who want to learn how the search engine thinks and responds.
This course consists of 7 Chapters, which are available for download in a PDF format. Contents of the course include we can follow these seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
Also, MOZ has updated a free online course on Udemy.com about digital marketing three and half hours of video content.
It focuses on the fundamentals of SEO, “on-page” and “off-” page optimization, and other tips and tricks for creating an effective website strategy and finding the best keywords to use.
Now that you have all the free resources, you got to learn Digital Marketing. Don’t just go on and enroll in all the courses at the same time and forget about it later.
Take one at a time, focus on that, learn & implement, then move to the next course.
Do share with your friends who might benefit from this article & if you want to add any other FREE Digital Marketing Course, do share the same in the comment; we would love to add to our article list.