Digital marketing vs TV ads – Effective marketing strategy

Reading Time: 3 minutes

Digital marketing

Marketing is the key role in the success of every business. Without marketing or promotions, you can’t able to survive in this competitive market. Many new start-ups have been emerging and they are trying to reach the people through the creative promotional ideas. The brand awareness is very important for the business to reach certain heights at different phases. At first, you must concentrate in clear plans of allocating budget for the promotions because the business owners must need to face the new era of marketing in upcoming years and also ready to spend money on digital marketing to upsell your products or services.

Everything is digitalized in this modern era so many new start-up companies are ready to face the challenges with the innovative ideas. The current trend of marketing for your business is social media marketing. Marketing through social media like Facebook, Twitter, LinkedIn, Instagram and much more is the most effective method to connect with the customers and to create awareness about your products or services. The smartphones sales have been increased due to the popular usage of social media and this is an opportunity for the business people to target their required audience to take the business to next step.


Advertising is a method of communicating your products/services to your target audience. There are so many advertising agencies who are ready to provide the leads for your business by giving advertisements in televisions or through the branded posters. In olden days they are promoted the services or products only through the newspapers. Now they transformed the marketing methods to next level by introducing many new advanced technologies and also with the help of social media.

Every business must need unique leads so that it will be easy for them to convert the lead as a sale. It’s not easy to provide leads for the business. The people must trust about the business and at the same time the product/services reach is a must. The people need to talk about the business at various places and the brand awareness is very much important for communicating the customers. Some companies are providing complete digital marketing services in Chennai, Bangalore and at many other cities. Just contact them and hand over the business to them they will reach the products or services and also, they will increase the brand reach among people in various social media through SEO (Search Engine Optimization), SMM (Social Media Marketing) and SEM (Search Engine Marketing).

Some business people will prefer TV ads for the promotions. The TV ads are very costly and your business advertisement will be displayed in the break at different channels. It will come for certain seconds but the cost of ads is very high along with the shoot. TV advertising campaigns typically last for a maximum three to six months depending on the objectives and budget. Once the campaign ends the brand exposure is well and good but you will not get as much expected leads for the business. On the other hand, digital marketing that is done well is actually self-sustaining 24/7, even after the campaign has ended and you will get more leads at regular interval.


More Articles for You

Capture Your Incredible Moments In Life – Incredible Perks

Capturing moments of life can be through photography. It is through the photographs that you learn to appreciate your life. …

Push yourself and do wonders – Tips to accomplish your goals

We tend to live in your comfort zones, only when we venture outside from our comfort zone, we can reach …

The Privilege of Shopping At Dunzo – Adapting To Future Lifestyle Trends

Over the years, there has been a dramatic revolution of technology which created amazing tools and resources that help you …

Improve Employee Communication Experience with Ease – Ways to Implement

Are you in search of a better communication platform that helps your team to bounce ideas off each other? At …

5 Important Steps To Take After a Sudden Two Wheeler Accident

With the increasing number of vehicles running on the road, the probability for unforeseen road accidents is also increasing. But …

Gifting Ideas: A Single ULIP over A Bouquet of Tulips

A bouquet of Tulips can certainly be considered as a very romantic gift. However, Unit-Linked Insurance Plans or ULIP plans …