Search Engine Optimization has so many tricks and tactics to bring more visibility to your website. To optimize your website for a search engine like Google, you will need to do some basic works. The first and foremost step is to select the good keyword or phrase that you want the post to show up for. This can be found by good analytical skills or through the easiest way of using the keyword generation tools, that will automatically analyze and list out the keyword or phrase.
Do some basics of on-page optimization, add your keyword in title, header, meta description and content of your pages. Optimize website images and so on becomes less important as Google focuses on other SEO factors. Another way Google is able to determine what your blog post is about is the URL. You should aim to have the target search keyword within one of the HTML headers in your content.
Once its done, insert internal links, SEO content to link to internally by other pages on your websites. Keep your link building white hat. If Google detects mass manipulation, it will devalue all of your links, not just the bad. Contents are most important here. The quality of the content brings more external links to your websites. Google relies heavily on external links to determine how good a post is. Good content produces some good links, which further to do link building. This means reaching out to other website owners in the space to ask for links.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other. Sites with dynamic content often rank higher than those with static content. That is the reason why blogs do so well on search engines, as they are constantly being updated with new content. A lot of search engines will automatically find and index your content, but don’t count on it.
Experiment with Social media optimization as well. You can sell through social media platforms like Facebook, LinkedIn etc. If you’re a local business and on Facebook, geotarget your Facebook Live posts to include or exclude specific locations. You can have customers browse your local store within Google if you’re using Google’s Local Inventory Ad program.
Make sure your content is not duplicated internally or externally, regularly check and clean up scraped and duplicated content on your website. Fresh content can give your rankings a little boost. This content doesn’t have to be new content on the homepage. It can come from your blog content as well. When redesigning your website, bring in an SEO marketer like digital marketing services in Chennai before you invest more time and resources in your site. SEO is not a onetime process, it has to be done regularly basic say every day so that your website survives at top of search results, that brings more visitors counts and bring unique lead generation.