Imagine if you could press a button, go to sleep, and then wake up with dozens or hundreds of sales in your inbox the next morning? That’s the power of an email list.
In fact if you want to maximize your business’ profit, there’s one thing you need to know: email marketing has a return on investment (ROI) that beats any alternative by a lot.
Yes, here is a small survey on why building an email list is important?
- Research shows that 99% of consumers check their emails every single day.
- Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.
But your email campaigns won’t work unless you have lots of subscribers. Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions.
However, building an email list is tough things to be and that’s why you need to learn how to build your email list from the scratch. Are you guys ready? Let’s dive in.
Pick Out the Better Email Service Provider
Before you proceed with this, you need to choose email software you’d like to use. But, how will you choose it? This will depend on many factors based on the wants and needs of your company, but you’ll have plenty of options to choose from.
Accordingly, an ESP will provide you with all the tools, templates and services you need to get subscribers, test your campaigns, and manage the day-to-day requirements of your list. Make sure the pricing models offered for different email services, so be sure to choose the one that suits you. Yes, some may charges a flat monthly fee based on list size, while others will charge per number of emails sent.
Create an Offer & Give People a Reason to Sign up
So, now you have chosen the best platform, it’s time to move on with the second step! Next, you need to set up a way to start collecting emails on your website. Before that, you need to entice people to signup.
Of course, you can create a simple signup form that says “Sign up to our email list to receive our latest great content”. However, the conversion rate for that type of generic signup will be low. Let’s try in some unique way like a free e-book, access to a webinar or the promise of discounts or deals exclusively for your subscriber. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value.
Create an opt-in form.
Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for, the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails.
However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data. At last, put your opt-in form in your site.
Use Simple & Non-Annoying Pop-Up
Generally, pop-up can be incredibly annoying, distracting, and spammy. Instead, I’m talking about timed pop-up ads, or onsite re-targeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page. With the visually appealing pop-up email list building make more sense.
Give a Surprise Gamification
In order to build an email list, you need to attract and engage your visitors. Sometimes, however, discounts and sales are not enough.
In those cases, it’s a great idea to think outside of the box. There are now many interactive signup forms that are fun for visitors and effective for e-commerce store owners.
For instance, give a fun wheel that the visitor “spins” to get a prize. In order to spin the wheel, the visitor first has to sign up. You can determine the prize as you wish, either as a specific amount or percentage discount. Either way, it’s a win-win. The visitor gets savings on their purchase, and you get to build your email list.
Can you build your email list with just those few steps? Absolutely! But there are other things you can do, too. The more strategies you test, the greater your email list will grow. Here are few strategies to go,
- Offer your services in exchange for a plug on someone’s list
- You can also leverage someone’s list by proposing a joint venture.
- If you receive some decent website traffic or have built a presence on social media, you can even offer some promotions on these channels.
- If you already have contact forms, quote request forms, registration forms, contest entry forms on your site, include an opt-in checkbox on all existing forms.
- Seek out guest blogging opportunities.
That’s it! Once you get the hang of it, you can start play a new game with your business. Are you ready? Let’s start your play now.