How to Use Email Marketing Effectively for Business?
How smart marketers are turning their casual subscribers into paying customers? In this post, I explore a vastly underused, but highly effective, tactic for winning sales- the email autoresponder series. Email is one of the best ways to keep in contact with your customers through an autoresponder which lets you collect email addresses, place them in lists and send predetermined messages.
No entrepreneur has undergone a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. Here are my top strategies for increasing sales using autoresponders.
Capture emails through sign-up forms
Before setting up an autoresponder, we suggest you set up an email sign up form on your business’s website. So, you can easily collect the list of name and email address from your prospective customers or clients.
Automate welcome emails
After the sign-up form initiation, one of the first marketing items you’ll want to automate is your welcome mail. Create an attractive welcome email and set it up to deliver the warm greeting within 48 hours. Make sure, your customer should receive a welcome email shortly after they sign up your email list, while their interest is still peaked.
Send a series of event reminders
Let’s assume that you’ve got an event coming up or a big promotion for your product or services. With the help of autoresponder, you can set up a series of emails that remind your audience about it.
For example, assume you’re an insurance officer who is going to host a free consultation for his prospective customers. First, you should set up three emails- the first one describes the event in full; the second email is just a reminder to sign-up for a specific time slot before the consultation day is booked. The third mail should send a day before the event which should obviously encourage people to take advantage of the few openings left and adds an incentive of free coffee and donuts.
Treat your loyal customers
You need to trigger your customer’s mind in order to purchase your product. Yes, for this segment your subscribers list by pulling out the names of your loyal customers and develop an automated email campaign that focuses on rewarding them.
For instance, give catchy headlines and content that describes your product and write an email that “Give Thanks” to your loyal customers for their loyalty and offers something in return. To be extending, you can give 10% off coupon, a gift voucher for a free purchase, the chance to be the first to try a new product, discount shipping or some other kind of gifts. However, you can set this email up to go out every other month for six months to encourage your loyal customers to keep buying.
Encourage active customers to buy again
You can also automate a series of emails to entice recent buyers to buy again.
For example, In the first email, you can thank them for the purchase and showcase additional merchandise you have in stock. By this, there are more chances to reach your business again. The second email could offer a discount on a similar product or announce the arrival of a new accessory. The second email could also be a gift guide that highlights several of your hottest items.
Bring old customers back
Take a look at your email list and pull out the names of customers who haven’t purchased anything from your business in the past 6-8 months. Create a series of emails that are designed to get them back on your bandwagon.
The first email can simply say, “We miss you” and include a special offer. The second email, which you should send a week later, could contain a survey asking why the customer has strayed. The survey results can also offer valuable insight that you can use to maintain customers in the future.
Aweber – Collect, manages, and segment your subscribers in a snap by using Aweber. Get a free trial for this tool @ $19 per month for up to 500 subscribers. There is no free plan, but a free trial period of 30 days is available. Some of its features include,
- Tag bunch of subscribers at once. Also, creates modern sleek emails faster than ever.
- Automatically creates emails from your newest blog posts.
- Create and send a professional email newsletter with ease.
- You can chat with email marketing experts around the clock!
- Visualize your campaign performance. Discover what emails perform the best with easy-to-use testing features.
Convertkit – It’s easy to customize and embed forms on your website to turn casual readers into subscribers. How many subscribers do you have? Depending upon the count, the price starts from $29 month and there are up to 14 days free trial package. To help you get there, here is its unique feature
- Grow your business through attractive forms, trackable data, and simple but powerful automation.
- Increase conversions with powerful automation that do the tedious work for you to send well-timed and targeted content to your subscribers.
- Based on your visitor’s locations, interest and other data points you can send the right message to the right person at the right time.
GetResponse – It is superior to any other email marketing software. In terms of pricing, it’s ahead of everyone perfect for the entrepreneur who has more than 100,000 subscribers which starts from $15 month. You may also try it’s a free trial version for 30 days. Some of its features are,
- Automate customer journey based on their data and behavior.
- Build, publish and host high converting landing pages.
- Increase conversion rates with the complete webinar solution.
- Optimize your audience engagement with attractive emails and autoresponders, high-converting web forms, laser-sharp segmentation, and unique delivery tools.
Email autoresponders are one of the most effective tools to start ranking in incredible sales. To get started, you need to know the best tactics to drive sales and encourage your customers to buy.
These strategies are a great place to start, but no matter what you choose, keep testing. Once you get a sequence in place, you’ll be amazed at the results.