In recent years, many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: print marketing vs digital marketing – which is better?
Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated and expensive. By contrast, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to get lost in the ephemeral digital clutter of today’s online world. Let’s see more in this blog, start reading it and reach out your products worldwide.
- Print Marketing Continues to Evolve
We have a myth that print marketing is dead, but the reality is they had evolved with several new & advanced technologies. One among them is, Augmented Reality has transformed print into a powerful medium, which seriously lowered your printing costs.
- Print Marketing Builds Meaningful Connections
The aesthetics of print marketing give a customizes & personal feel, which lends print media inimitable trustworthiness. You know that recent studies reported that potential customers are far more likely to trust your company when your marketing is presented via high-quality print such as brochure printing, Flyers, banner printing or Poster printing. This will create higher-impact and builds more meaningful and long-lasting connections with customers.
- Print Marketing is More Effective on the Ground
If you want to reach people on the streets or target specific demographics such as people who go to a certain restaurant or shop, then you can’t beat print. Using printed media such as Posters, leaflets and more can help you reach your target audience much more easily.
- Wider Search
Here comes the real fact, using the digital marketing you can not only target a local audience, but also an international one too. In addition to this, you can specifically tailor your business to a specific demographic according to the gender, location, age & taste.
- Digital Media Can Go Viral
In Online, digital customers can be reached quickly using social media, which allows your brand or your message to be shared incredibly fast. Why because your website has links to a social media share buttons, you can increase your online engagement hugely.
- Effective Tracking of ROI
When using digital marketing, data and results can be recorded easily. With Google Analytics and the many insight tools offered by mainstream social media channels, you can check on your rate and number of visitors to your site, track the level of subscription increase and analyze peak trading times. By harnessing all those digital information, you can easily track out your business ROI, and thereby assessing how effective your marketing campaign has been.
Print marketing vs Digital marketing: Which is better?
Instead of focusing on the differences of Print marketing vs digital marketing, why can’t you combine both? Most of the companies undoubtedly tempting to see them as enemies, but truly savvy companies will see them as an alias. So, here are the couple of strategies to leverage the benefits of both worlds.
Some of the emerging AR apps allows your audience to unlock a whole world of digital engagement in the palm of their hand. You can enable an AR-tag to do any number of things when scanned like open a website, link to your business page, show a video, play a game, make a phone call or even send an e-mail. To extend, you can track the digital responses via a URL referrer which allows you to measure ROI. This will allow you to harness the tactile, personal qualities of print marketing and data generating capacities of digital.
Consider your print marketing to be the physical arm of your digital campaign. When working side by side, they are unstoppable.