Ageless Beauty: Expert Makeup Tips for Older Women

If you are over 50, makeup can seem like a daunting task. You may find yourself asking, “Do I need to wear it?” or “What’s the point?”.

Makeup Tips for Older Women: The Complete Guide to Looking Fantastic
Makeup Tips for Older Women: The Complete Guide to Looking Fantastic

The answer is that yes, you do need to wear makeup, and there is a point! It will make you feel more confident and look years younger. That said, wearing the wrong product at your age could end up looking ridiculous.

In this blog post, we have compiled exclusive makeup tips for older women as well as examples of how they should be used so that you don’t waste money on products that won’t work for your age group.

Get Your Skin Healthy

Cleansing, exfoliating, and protecting your skin are important. It helps you look better. If your skin is healthy, it will be easier to put makeup on.

You may spend any amount of money on high-end foundations, eyeshadows, and concealers, but they’ll be worthless unless your skin is well cared for. This becomes even more true as we get older.

Here Are Top Beauty Tips for Older Women

Use Primer

A primer is like a moisturizer for your skin. It helps keep the foundation in place and makes your skin look better. A tinted primer also gives you the benefits of both a primer, moisturizer, and foundation all at once.

Use Lighter Weight Foundation

Do not use heavy foundation or powder. Use a lighter, more natural-looking foundation.

Use a Foundation Brush

Instead of using a sponge, use a brush for the foundation. It will give you better coverage, and it lasts longer.

Apply Concealer After Your Foundation

If you are a foundation person, always put on concealer after the foundation. This way, you know where it goes, and you will use less product. It looks more natural.

Put Concealer in the Right Place

If you have bags under your eyes, but the concealer is just underneath them. Don’t apply it too thickly, or it will look obvious and silly.

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Use Cream Eyeshadow as a Highlighter

Instead of using powder on your brow bone, use cream eyeshadow to highlight that area and make yourself look younger and fresher.

Mascara is a Must-Have!

This makeup tip for older women will always be true. Mascara makes you look younger and more awake by making your eyelashes longer and thicker. Don’t use it too thickly, but do use several coats to get the best effect.

Go Darker with Concealer

When you are trying to hide age spots, apply a slightly darker shade of concealer than you think you need. This will not make it look ashy.

Mix Concealer Shades to Cover Pigmentation

After you put on your favorite foundation, use a shade from a concealer palette to match your natural skin tone. Put it only on the places that need extra coverage.

Use This Trick to Shape Natural Brows

Use a liquid eyeliner that is the same color as your hair to fill in and shape brows. This will create natural-looking brows with minimal work involved.

Refine Your Lip Shape

The key to wearing lipstick is matching it perfectly to your lips, making them look fuller and bigger than they really are. If you want plumper lips, use a lip liner to make them look bigger.

Use Powder on Your Lips for Long-Lasting Color

If you want your lipstick to last all day long, apply powder first and then put on the color. This will keep it from smudging or coming off easily. It also makes it more vibrant-looking.

Use a “Cream to Powder” Eyeshadow

This makeup tip for older women is great if you want your eyeshadow to last all day. Cream-based shadows tend to smudge and wear off easily, so use a cream-to-powder formula instead.

Choose the Right Mascara

Choose a mascara that is waterproof and extra black. This will make your eyelashes look better than any other color or type of mascara you can find.

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Use Mascara on the Lower Lashes as Well

Another makeup tip for older women: use mascara on lower lashes to open up your eyes and give yourself a more youthful appearance. Don’t use it on the lower lashes if you have hooded eyes.

Use a Cool or Neutral Tone of Blush and Bronzer

Instead of using bright colors, go for neutral tones like pinkish browns and pinks. These will be more flattering than red shades that can make older skin look ruddy.

Try Navy Blue

Use navy blue eyeliner and mascara to make your eyes look whiter.

Use Illuminators and Highlighter Correctly

You should not use a highlighter as a concealer. Use it instead on the outer and inner corners of your eyes to make them sparkle.


These makeup tips for older women will help you look your absolute best. You can still have fun with makeup, and it doesn’t need to be a chore!

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