Imagine if you could put together a set of pages on your website that automatically delivered you customers every day? But when you look back on your revenue and expenses for the month and thinking of where did all my money go?
And so you get a little fired up, a little anxious, and the angry typing ensues. Have you been there? Come on. Admit it! So what’s an entrepreneur to do if they want to take their business to the next level and make more money, without having to put in more hours?
For those who bewildered on “What is Sales Funnel?” here comes the ideal scenario which clearly shows you why it is important for your business.
The ideal scenario
Mainly Sales Funnel comes under 4 stages – Attract, Convert, Close & Delight. To illustrate the exact process of the “Sales Funnel”, let’s assume that you’re looking for a music subscription service.
As a viewers, you’re just head over to the Google and search “Streaming Music”. As a result, you can see “Spotify Music for everyone”. You just click on that ad ink and get directed to the Spotify homepage.
Once get into the homepage, you had noticed the big blue button that says “Get Spotify Free.” Once get down in that directions, you enter your name, email address and sign up for an account. After that, you’re enjoying your favorite tunes! Hurahhh!!!!
Well, you’re enjoying your free subscription of music list and after a couple of days later; you receive an email from Spotify that addresses the benefits of Spotify Premium. The free service has been great, but the ads are a bit annoying so you enter your credit card details and subscribe to the premium account.
After the premium subscription you enjoy the Spotify and recommend your friends about it and encourage them to create free accounts. In that case, you effectively become a promoter of the services and you continue to engage with other subscribers through shared playlists and social media.
This is what the exact scenario of sales funnels called for. While your company is likely very different than Spotify, the principles remain the same. You need to “Attract” qualified traffic to your website, “Convert” visitors to leads, “Close” your leads, and “Delight” your clients so they stay with you and help promote your products or services.
How to Build Sales Funnel?
- Find Your Target Audience
You need to understand your target audiences before you begin to create your sales funnel. Base your research based on the problems they’re seeking solutions for; the social media channels they use; things they like the most; things they find most annoying about online shopping.
- Build Your Buyer Personas
You can build different buyer personas by targeting your marketing campaigns for the various segments of your customers. You can derive different and accurate buyer personas based on these questions:
- Why will they buy your product?
- What are the things that influence them into buying a product?
- How are they going to use the product after purchasing it?
- Plan on Generating Traffic
If people are not aware of the products you sell, there will be no sale. Therefore, you need to adopt different lead generation strategies to drive users to your website. You can adopt the following measures for this purpose:
- PPC campaigns
- Influencer marketing
- Guest posting
- Social media marketing
- Plan on Engaging Your Audience
Your lead generation efforts won’t be enough on their own if you fail to engage your audience. They need to learn about your product and services, and this goal can be achieved with the help of the following strategies:
- Creating engaging and high quality blogs
- Creating interesting videos
- Involving influencers and requesting that they review and offer tutorials of your products
- Promoting your content on social media platforms
- Conducting email marketing campaigns to promote your latest blog posts and sending newsletters
- Convert Your Leads
Lead conversion is the final stage of the process during which the visitors convert into paying customers. Ensure that completing a purchase does not take too long by:
- Minimizing the number of form fields
- Lesser number of steps for completing a purchase
- One-click options for sign-in and sign up
Things you need for your first sales funnel
Now that you got your first sales funnel mapped out, here are some things you’ll need to have to complete your sales funnel.
Landing Page – An essential aspect for your funnel! Yes, a well-designed landing page is a key to attract people to sign up for your opt-in, whether it would be a free download or a webinar sign-up. Not a designer? No worries, too many free tools with just drag and drop menus will help you to create a top-class landing page.
Present Offer – The next step is to present potential customers with the opportunity to buy a product or procure your service. You are pre-selling the next product in the funnel by giving some amazing freebies and offers. A great place to start is offering a free opt-in of some sort (online class, worksheet, checklist, workbook, free chapter, webinar…the options are endless!)
Thank you page – An effective thank you page not only makes someone feel good about what they just signed up for, it also can be a way for you to ask if they would share your resource with their friends. Word-of-mouth marketing never goes out of style!
Keeps the momentum going – The conclusion of the sale doesn’t mean the end of the sales funnel. Satisfied customers are usually loyal customers and may become brand ambassadors. It’s important to follow up with customers and keep in contact. Thus you can inform them about new products and keep them up-to-date with new business ventures.
If you want to learn more about creating sales funnels, have a look at the webinar, which explains it in more detail. New secrets are in… Don’t miss it guys!