Snapchat to stream 2016 Rio Olympics [Sports]

 

The social media app Snapchat has struck deal with Comcast NBC to stream highlights of the 2016 Rio Olympics. This is the first time NBC will share the videos of Olympics to outside media. A dedicated channel will be created by Snapchat to stream Olympic videos, whereas BuzzFeed will create another channel on the app to show behind-the scenes videos and short clips for a duration of two weeks.

With younger generation glued more to smartphones and tablets than to the television, the NBC feels the tie-up with Snapchat would be an opportunity for the younger generation to know and develop an interest and passion towards the mega-sporting event while it would be beneficial for the broadcaster in terms of reaching a large group of young audience.

Advertisement

The viewership involves only the U.S area as Comcast has acquired rights for broadcasting only in U.S. The broadcasting company has paid $ 1.23 billion for telecasting the event. The deal doesn’t require Snapchat to pay for the video content but the revenue generated by the app from ads featured along with the content will be split among the two with Comcast having a bigger share.

Advertisement

More Articles for You

Things to Consider While Buying an Electric Scooter in India

When it comes to the most convenient and economical personal transport, an electric scooter ranks up the top of the …

Why Gold is One of the Safest Investment in Early 2020

Gold- a precious metal that everyone knows about. You can own gold in various forms- physical, e-gold, gold-focused mutual funds, …

What Special in Fireworks Brands – Competitor Research Analysis

The festival season is waiting for you, and the people are looking forward to celebrating grandly. India is the land …

How to Cut Down the Laundry Cost and Give Crisp to Your House

Laundry was just an essential work in the period of kings and queens. Perhaps that’s because they had a laundress …

How Visual Identity Is Important For Your Business – Best Practices

Why is Visual Identity Important for Your Business? Customers know everything and they have already an opinion about your product …

Highly Successful Affiliate Marketing Business – Step-by-Step!

 FREE Affiliate Marketing Training Webinar Reveals How My Mentor Vick Raised From Zero To Making $11,506 💰💰PER DAY In …