What comes to your mind when you hear the term “social networking sites”? Staying connected with your friends? Chatting with your family members who live far away? Making new buddies online? Well yes. We know that these are obvious points. But, social networking sites like Facebook, Twitter, MySpace, LinkedIn, YouTube, Friendster, and Flickr can do a lot more than just helping you to stay in touch with your friends and family. Nowadays, social networking sites have become an effective medium of advertisement that boosts up your marketing. A lot of business enterprises use the increasing popularity of social networking sites to promote their brands in a successful way.
Let us analyze some of the benefits of using social networking sites in a marketing perspective:
- Brand Building – Social media sites play a vital role in creating brand awareness among people. They also help you build a strong relationship with your customers. Hence, the goodwill of your business increases quickly.
- Cost-effective Advertising Medium – It is apparent that every company spends a lot of money to market their products through various advertising medium. In terms of cost of promoting your brands, social networking sites cost lesser than other mediums do. This concept of promoting via social networking works great for small-scale business firms as well.
- A Great Way To Increase Web Traffic – Publicizing your brands through social sites can help you increase the traffic of your online portal. If a customer clicks on your advertisement, it redirects him/her to your web store. Thus, your web traffic gets increased automatically.
- Know Your Feedback – They help businesspeople to read customers’ mind and know what they exactly need.
Using social networking sites for strategic marketing can certainly help you grow your business in a rapid way. So, be smart and bring a value to your brands by advertising through social networking!