Just like personal identity your brand also needs a unique identity. Brand identity increases the value of the business.
What is a Brand identity?
Brand identity is the collection of elements that helps the company to create the right portray of an image to the consumer. Logo design is the brand identity of the business. The company with a creative, unique, and perfect logo design has a strong value with the targeted audience.
The brand is the perception of the company where branding refers to the marketing place of the brand.
Brand identity with Perfect Logo Design
Before you design a website or printing of business cards, brochures, pamphlets, and flyers with hardcover book printing, you need a unique logo for identity. The creative logo design specifies the uniqueness in the business that shows your brand value.
It is essential to design a professional, unique, creative and consistent logo for any business. The logo helps to develop a super-strong brand identity.
Things to consider before designing a Logo
The logo seems to be the perfect identity for your business name, product, and service. When you design a logo in stationery printing it is necessary to follow the below things before designing.
- Know your mission: The logo must be designed based on your company vision and mission. It should specify the reason for the brand. The logo must establish the company name with products and services.
- Frame your vision: For every business mission and vision are important. The logo must be designed based on visions.
- Specify your values: Logo must drive the belief of the company, its partners, and its brands. The logo must specify the need for the customers.
- Brand personality: In case, if your brand is a person, you should mention the personality of the person. In the case of product or services, try to mention the brand personality to get the belief of the consumers.
- Styles: Logo design must be unique. The font, style, theme, and color must be taken into consideration for hardcover book binding. The logo designer widely uses green, blue and red colors for easy identification of all age groups.
- Typography: Script typography with cursive handwriting adds a great way to a luxurious feel to the brand in stationery printing.
- Fonts: Display fonts are used for brand identification. The display font has a specialized element that is unshaped to letters, shadow, or outlines. It is a greater way to create identification in people’s minds.
- Color: Rainbow color helps to brand your identity in hardcover book binding logo design. The brand color palette specifications have a serious impact on branding. Choose the color based on your product and targeted audience.
Select your targeted audience based on the product and design the logo based on it. Try to highlight small details in a different color for easy identification.
- Shape: Just think of a logo without shape? It is like an incomplete design. Choose a shape that is most suitable for the design. You can also create your own form or shape in stationery printing for easy identification of your brand.