What is the Power of Digital Marketing? Achieve Competitive Objectives in 2019

Power of Digital
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Power of Digital

As the Internet becomes entwined with everything we do, the preponderance of Digital Marketing starts to unfold many of the new strategies. To match up with this pace, businesses are either changing their plans of action into the digital one or amplifying existing marketing strategies. And the first question that may arise here is, Why Digital Marketing is important for your business? I’ll dissect this for you in depth. Shall we?

What is the Power of Digital Marketing?

When your business gets started your main focus is often on how to get your first group of customers through the door. You may rely on some traditional forms of advertising such as print ads and coupon mailer or even big signs on the side of the road. While this strategy may bring in a trickle for your business, there is a better and easier way called Digital or Online Marketing.

Why is it important?

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

  • The ability to interact with your prospects and learn exactly what they are looking for
  • The ability to reach a global marketplace
  • You can save money and reach more customers for less money than traditional marketing methods
  • Get to know your audience and allow them to know you personally which can help to create brand loyalty
  • You can track responses to your marketing efforts immediately

New Trends to Play- Achieve Competitive Objectives in 2019

To gain the power of digital marketing for your business 2019 is the great year to start. So far, you’ve been in the trend to encompass SEO, Social Media, Content Marketing and more. Along with this, it’s your time to incorporate Artificial Intelligence or Visual search.

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There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

Artificial Intelligence

Artificial Intelligence will take over the world! AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

According to Gartner, 25% of customer service will use chatbot technology by 2020, which is 2% higher than in 2017. Businesses adopting AI in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors.


Chatbots will continue to be an important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, with your customers or site visitors. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.

Visual Search

Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items.

Video Marketing

With ever-decreasing costs of film equipment and the increasing high-quality smartphone cameras, businesses and marketers are heading for personalized video messages in order to increase their brand image. YouTube is not the only video marketing tool to promote your business, to witness higher engagement you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

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To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

Wrapping Up

2019 will be about better customer experience with personalization, automation, and AI-powered technology, so to stay ahead of the curve and increase conversions in the coming year you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience with the unique digital marketing services.

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